"How brands say sorry to save face. Humans are social creatures. We jump aboard moral bandwagons. This is especially true in the digital age. We light our Internet torches and march together toward the common enemy ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"It was once the case that a one-off print ad was all that was required for brands needing to apologise for corporate failings, but they now have to do so across multiple channels in the digital age – and it is proving to be expensive ..." © 
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