"Johnnie Walker's whisky ambassador, Ali Reynolds, told Business Insider it's possible to tell how expensive a whisky is by smelling it. ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
Leona Ungerer's insight:
"One way to minimise the effects of marketing is to slow down and think hard before making a decision." 
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"Scent marketing is divided into two main categories: ambient scenting, which fills a space with a pleasant smell, and scent branding, which develops a signature scent specific to a brand, like an olfactory logo..."
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"With ever more pressure to vie for consumer attention, marketers are trademarking in new sensory territory, explains anthropologist David Howes, who directs the Centre for Sensory Studies at Concordia University in Montreal, Canada..."
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