"Thinking outside traditional category norms and being where other competitors aren’t can put a brand at an instant advantage, according to analysis of more than 180 Asian campaigns ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"That shampoo you're lathering into your hair may claim that it's packed with "all-natural ingredients," but the label tells a different story. DMDM hydantoin? Ammonium lauryl sulphate? What is this stuff anyhow? ..." 
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