consumer psychology
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Real-life consumer psychology – with a touch of technology
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Ugly Drinks’ four secrets to disrupting a $392 billion industry

Ugly Drinks’ four secrets to disrupting a $392 billion industry | consumer psychology | Scoop.it

"This story takes you behind-the-scenes with Ugly Drinks to uncover the strategies behind its growth and how it's disrupting a billion dollar industry ..."

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Coca-Cola, Pepsi once again fund study claiming diet soda is better for you than water

Coca-Cola, Pepsi once again fund study claiming diet soda is better for you than water | consumer psychology | Scoop.it

"Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing ..."

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