"Adidas will slash its 2022 dividend, the sporstwear maker said on Wednesday, after warning a split with the artist formerly known as Kanye West could push it to its first annual loss in three decades this year ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app ..." 
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"Nike believes in using customers as influencers and approaching them as a media channel with co-creation at the fore, according to a senior executive at the sportswear company ..."
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"The boots will be worn the likes of Paul Pogba, Luis Suarez, Lionel Messi, Mesut Ozil and Gareth Bale ..."
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"Adidas, the sportswear giant, intends to focus its marketing efforts on six cities around the world as part of a new five-year plan ..."
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"Adidas has revealed more about the move into the metaverse that it has been teasing over the past several weeks ..."
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"Agency INPHANTRY launched an augmented reality (AR) app for sportswear brand Puma that pairs with the new limited-edition LQD Cell Origin Air sneaker ..."
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"Alexander Wang, the acclaimed New York designer, energetically bounded down the catwalk last week to rapturous applause after surprising the fashion industry with a stealth collaboration with sportswear giant Adidas ..."
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"Science suggests wearing the right gear can lift athletes by making them think it will allow them to go faster, or higher ..."
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From
adage
"Reebok is scuttling the vector logo that once graced hundreds of professional athletes as it embraces a new delta logo and a new emphasis on fitness ..."
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