consumer psychology
31.9K views | +0 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

The 25 most valuable brands worldwide 2017 | Statistic

The 25 most valuable brands worldwide 2017 | Statistic | consumer psychology | Scoop.it

"This statistic presents the brand value of the 25 most valuable brands in 2017. Google is the most valuable brand in the world with an estimated brand value of about 109.47 billion U.S. dollars. Apple, which is the second" leading brand in the world, has a brand value of about 107.14 billion U.S. dollars ..."

 ©

 

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0

Vain, deluded, indecisive, biased: The "average" Australian consumer ... - Science 2.0 | consumer psychology | Scoop.it

"The "average" Australian according to statistics is a 37 year-old woman with two kids, a mortgage and three bedroom house ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya | consumer psychology | Scoop.it
"For White, the adoption of M-Pesa has brought significant positive changes for the women in these communities ..."

©  

Leona Ungerer's insight:

If used appropriately, technology can enhance consumers' quality of life.

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Sixty-five facts about how we shop online

Sixty-five facts about how we shop online | consumer psychology | Scoop.it

"A new infographic from coupon and deals site BargainFox reveals 65 statistics about ecommerce psychology in 20 key categories that most affect consumers ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Engaging market research: Separating statistical models of "What ...

Engaging market research: Separating statistical models of "What ... | consumer psychology | Scoop.it

""Something triggers our interest. Possibly it's an ad, a review or just word of mouth. We want to know more about the movie, the device, the software, or the service. Because we come with different preferences and needs, our ...

No comment yet.