As brands run from the association, a streetwear backlash has begun | consumer psychology | Scoop.it
From digiday.com - December 5, 2017 2:39 AM

"As streetwear style -- hoodies, graphic T-shirts, baseball hats, sneakers, etc. -- has moved from the periphery to become the main event in fashion today, more and more brands that fall into the category on paper are running from the association ..."