"A social media platform without a clear purpose, target audience, seamless tech or a combination of any one of these is headed for a failure ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Jägermeister, the brand known for shots and bombs, has a tricky proposition on its hands: It's attempting to transform its reputation as a drunken college staple while still appealing to its target audience of 21- to 24-year-olds ..." 
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"Learn how large and small eCommerce brands are leveraging social media to build their brand, foster engagement and help encourage their target audience to shop ..."
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"Significant life events can dramatically alter the brand choices made by consumers, so marketers should strive to identify the most appropriate life event for their target audience, a leading agency practitioner has argued ..."
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