consumer psychology
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Real-life consumer psychology – with a touch of technology
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Understanding the four different types of customer loyalty

Understanding the four different types of customer loyalty | consumer psychology | Scoop.it

"Marketing trade association DMA has put together a handy infographic for better understanding consumer loyalty ..."

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Read about the different types of mobile apps development technologies

Read about the different types of mobile apps development technologies | consumer psychology | Scoop.it

"Read about different mobile app development technology which can be beneficial for you to choose from them while developing any mobile app ..."

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Speed Summary: Capgemini Digital Shopper Relevancy Report

Speed Summary: Capgemini Digital Shopper Relevancy Report | consumer psychology | Scoop.it

"Capgemini, the consultancy flying the flag for digital transformation, has published a useful report, Digital Shopper Relevancy, on how digital technology is transforming the world of shopping..."

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What Kind Of Colorblind Are You?

What Kind Of Colorblind Are You? | consumer psychology | Scoop.it

"In 1917 Dr. Shinobu Ishihara invented the Ishihara Color Perception Test, a way to decipher not just if you are colorblind but what kind of colorblindness you have..."

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South Africa’s cautious consumer | McKinsey & Company

South Africa’s cautious consumer | McKinsey & Company | consumer psychology | Scoop.it

"In light of the country’s challenging economic environment, how can consumer-goods companies and retailers succeed in South Africa? ..."

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Consumers have a ‘secret fling' relationship with McDonalds and see BA as a ‘distant lover’, finds research

Consumers have a ‘secret fling' relationship with McDonalds and see BA as a ‘distant lover’, finds research | consumer psychology | Scoop.it

"Consumers aren’t as loyal to brands as marketers might like to believe and relationships can be split into 14 pillars such as ..."

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8 Types of Real-Time Marketing, and the Brands That Got It Right | Adweek

8 Types of Real-Time Marketing, and the Brands That Got It Right | Adweek | consumer psychology | Scoop.it

"Like Mother Goose's girl with the curl on her forehead, real-time marketing can be very, very good—but when it is bad, it is horrid..."

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Traversing South Africa's media research landscape

Traversing South Africa's media research landscape | consumer psychology | Scoop.it

"Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the media world, from agencies to publishers..."

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