"The singer and songwriter talks about his passion for watches and his collection, which he estimates is valued “in the tens of millions.”..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Walmart, the US retailer, has been named the world's most valuable retail brand, according to a new report which also highlights retail's increasing focus on the use of digital ..." 
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"Telecommunications and financial services brands dominated the list because according to Ikalafeng the companies are “catalysts businesses which enable consumers to ..."
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"Apple, named most valuable brand by Interbrand, a corporate identity and brand consulting company, is one of five technology companies among the top 10..."
seanhoneycombe's curator insight,
October 1, 2014 8:44 PM
Apple have been destined to be the worlds most valuable brand for quite some years now, jumping from 8th in 2011 to 2nd in 2012, it was always going to happen. A well deserved place in my opinion as they have had such dominance in the market over the years and is "very much the poster child of the marketing community” now days. 
Riley Tuggle's curator insight,
January 12, 2015 9:49 AM
I can definitely believe that Apple passed Coca-Cola as the most valuable brand in 2013 because the company has been raising in fame ever since the original iPods hit the market. Then, iPhones became extremely popular and by this year, 2015, almost everyone has one: from high school students to businessmen. -RT |
