Will VoiceFirst personal assistants kill brand marketing? – | consumer psychology | Scoop.it
From www.specialistuk.com - July 18, 2018 5:26 AM

"I recently read an interesting article in Harvard Business Review by Niraj Dawar, that outlined how the rise of voice-led AI platforms is a game changer for marketing as we know it.The premise of the argument is that because AI platforms and ‘personal assistants,’ such as Alexa, Cortana and Siri,..."