consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The unexpected ways chat bots could change marketing

The unexpected ways chat bots could change marketing | consumer psychology | Scoop.it

"If this is truly the beginning of the rise of chat bots, let it be the beginning of finding something to replace the old ways of solving actual business challenges. Otherwise, I’ll see you at the pyre ..."

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How consumers' moods drive decisions - The Atlantic

How consumers' moods drive decisions - The Atlantic | consumer psychology | Scoop.it

The surprising effect of good and bad moods on what people read, what they buy, and how they act ..."

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McDonald’s switching to digital menu boards that suggest meals based on the weather

McDonald’s switching to digital menu boards that suggest meals based on the weather | consumer psychology | Scoop.it

"Ever walked into a McDonald’s and not been sure what to order? Probably not, if you’re already at the restaurant ..."

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How weather affects consumer behaviour and purchase cecisions

How weather affects consumer behaviour and purchase cecisions | consumer psychology | Scoop.it

"Weather has the biggest influence on consumer behaviour after the economy, according to the British Retail Consortium. It affects consumers’ emotional state, drives their purchase decisions, and dictates how much they are willing to spend ..."

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