How Castle Lite unlocked extra cold enjoyment during its most challenging time | consumer psychology | Scoop.it
From www.bizcommunity.com - July 17, 2020 1:55 AM

"When the Covid-19 pandemic hit South Africa and businesses were no longer able to host live events nor sell their products due to the lockdown, many brands like Castle Lite had to quickly put all their plans for the year on ice and rethink how they would stay relevant..."