consumer psychology
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Real-life consumer psychology – with a touch of technology
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Johnson & Johnson will start showing drug prices in its TV ads 

Johnson & Johnson will start showing drug prices in its TV ads  | consumer psychology | Scoop.it

"Anyone who pays close attention to television drug commercials—perhaps because they enjoy the ominous, rapid muttering of side effects—will soon notice something new. On Thursday, Johnson & Johnson announced it would begin showing drug prices alongside photogenic actors doing mundane things in..."

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Adapting Listerine to a global market - New York Times

Adapting Listerine to a global market - New York Times | consumer psychology | Scoop.it

"Johnson & Johnson has tripled its varieties of Listerine in the United States to nine since 2006, when it bought the brand from Pfizer as part of an acquisition of its consumer ..."

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Ford still can repair its brand in South Africa but it needs to act quickly

Ford still can repair its brand in South Africa but it needs to act quickly | consumer psychology | Scoop.it

"Some considerable damage has been done to the Ford brand as a result of the Kuga fires but Ford South Africa can still make amends ..."

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