Coca-Cola retains its secret allure for 127 years and counting | consumer psychology | Scoop.it
From www.oregonlive.com - August 27, 2013 2:18 AM

"Coca-Cola keeps the recipe for its 127-year-old soda inside an imposing steel vault that's bathed in red security lights. Several cameras monitor the area to make sure the fizzy formula stays a secret..."

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