"Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let them physically sample glasses at home since its founding in 2010 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"One obvious selling point for Warby Parker customers is price: The vast majority of eyeglasses sell for a reasonable (and curiously uniform) rate of $95 ..." 
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"Brands like Amazon, Birchbox and Warby Parker are taking their e-commerce brands to the physical space ..."
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"In its first partnership with a major motion picture, Warby Parker -- the online marketer of trendy eyeglasses -- has teamed with Warner Bros. for a promotional tie-in to the upcoming reboot of the "Superman" movie franchise, “Man of Steel.”
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