"It was once the case that a one-off print ad was all that was required for brands needing to apologise for corporate failings, but they now have to do so across multiple channels in the digital age – and it is proving to be expensive ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Starbucks is once again making headlines for an employee’s reaction to a customer with a service dog. And once again the coffee shop seems to be in the wrong – and apologizing ..." 
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Scoop.it!
"Andy Street, the firm's managing director, claimed his comments were made as a joke - but came as John Lewis plans to launch a French language version of its website ..."
Scoop.it!
"In a thoughtful essay about the future of the internet, one of the founding fathers of the dot com era has finally apologized for creating the pop-up ad ..."
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