Ad of the Day: Puma made a robot for runners that races them around the track | consumer psychology | Scoop.it
From www.adweek.com - May 3, 2016 10:40 AM

"Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on racing tracks and pushes runners to hit any pace, and eclipse it ..."