The 'awareness' trap: Why most companies are failing to change consumer behaviour | Sustainable Brands | consumer psychology | Scoop.it
From www.sustainablebrands.com - February 24, 2016 7:15 AM

"Many sustainability-driven businesses aren’t providing consumers with the environments in which to meet their sustainability aspirations — that’s according to Sille Krukow, founder of Krukow Behavioural Consulting ..."