"Retailers have a range of strategies to encourage us to spend more - but they can help us to make healthier choices too..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Coles’ recent “Little Shop collectibles” promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant ..." 
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"Consumers spend more on gadgets now, not so much on fancy clothes, and the economy is over-retailed ..."
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"Today, retailers almost universally recognize that digital has reshaped customer behavior and shopping forever. So why are so many traditional brick-and-mortar retailers still so far behind at creating the digital experiences that customers really want? ..."
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"From supermarkets to department stores, retailers employ clever techniques designed to get you to spend more ..."
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From
nrf
"Innovative ways to meet highly personalized consumer demands ..."
Juan Alatorre's curator insight,
January 8, 2015 2:24 PM
reading about consumer psychology helps me because I want to be an industrial phsycologist and they have to understand how consumers minds work and how to make sells.
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"Online retail is one part of the economy that is really doing well. Indeed, the statistics show it is a substantial success story bringing in record business for firms like John Lewis ..."
Paulina Deik's curator insight,
January 7, 2014 5:53 AM
L'avenir de retail se trouve dans la psychologie! |
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"Weather can be a primary driver of consumer demand and behavior. Now there’s a service spearheaded by IBM that integrates geographically precise weather-related data and analytics with retailers’ point-of-sale and marketing/operating data to offer the potential of delivering operational savings and revenue growth ...".
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"In a complicated retail landscape, it is critical for retailers to understand what shoppers are thinking ..."
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"Every detail of the store experience influences purchasing decision ...".
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"New research shows how stores can use shoppers aversion to regret to get consumers to spend more ..."
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A radical shift in consumer psychology is threatening the futures of Nordstrom, Macy's, and JCPenney
"Shoppers want quality and cheap prices over customer service ..."
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"Retail sales increased 0.2% in June as discretionary spending increased, but this isn't the same consumer that was hitting stores seven years ago ..."
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