"South African consumers can now rate, review and connect with brands and government institutions through a newly launched smartphone application by Plus 94 Research, a market intelligence firm ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal..." 
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