"The collaborative consumption trend is yet to go mainstream but it's getting close. However, overcoming 60 years and billions of dollars of advertising that extols ownership and brand as ultimate aspirations won't be easy..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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“You have whole generations growing up, who have a very different attitude towards owning and sharing,” Botsman says.
“They're sharing videos, they're sharing content, they're sharing ideas and they're sharing contacts all online, and now these behaviours are just extending to other parts of their lives.”
So, what does Botsman think will happen next with this trend?
“At the moment, people tend to engage in one segment of their life. For instance, they are really active with this idea of sharing transportation, but they've never heard of peer-to-peer finance,” she says.
“One of the big changes that is coming up, is that you're going to see more and more people move across sectors and realise that all of these behaviours are connected.”