consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Kleenex lawyers educate the public on proper use of its name

Kleenex lawyers educate the public on proper use of its name | consumer psychology | Scoop.it

"Kleenex's new social media brand campaign is trying to stave off a loss in trademark value ..."

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Google avoids genericide, will remain a protected trademark

Google avoids genericide, will remain a protected trademark | consumer psychology | Scoop.it

"“Google” has delayed experiencing the same fate as kerosene, heroin, laundromat, and a number of other brand names that became so popular they died of genericide ..."

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