consumer psychology

"Social media is no longer a place we go to connect with others. It’s a place where we go to learn, laugh, and most of all – to be marketed to ..."

"Influencers have made social media a "global catalogue" for counterfeit goods, according to new research from Portsmouth University ..."

A subculture of Disney fans broadcasts live streams of the rides and shows of Walt Disney World and Disneyland ..."

"Researchers at the University of Houston's Conrad N. Hilton College of Global Hospitality Leadership examined a new, viral phenomenon they dubbed "rogue marketing", a global trend that gives some brands a free and unexpected boost outside of their own marketing efforts ..."

"Social media is changing every day. But one thing that seems to be holding true is the power of video, particularly when it comes to influencing and selling products.  An emerging way brands are leveraging this is by integrating video, some TikTok-inspired and some directly from TikTok, onto their e-commerce sites ..."

"This article provides an analysis of advertisements in the field of entertainment. Its focus lies on how Influencers make use of para-social relationships to manipulate their audience for advertisement on social media ..."

"October 6 marks Instagram’s tenth birthday. Having amassed more than a billion active users worldwide, the app has changed radically in ..."