"A new report from RILA and ICSC examines the shopping habits of Gen Z and Millennial consumers, as well as how retailers are adapting to their needs...."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Forbes research shows that 70% of millennials in the US and 62% in the UK claim they would appreciate a brand or retailer using emotion AI tech ..." 
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Scoop.it!
"Consumers spend more on gadgets now, not so much on fancy clothes, and the economy is over-retailed ..."
Scoop.it!
"Consumers of Generation X age and older grew up as relatively passive shoppers, able to do little more than recommend a product to a handful of friends, vent to a salesperson or write a letter to corporate headquarters. But Millennials have a very different relationship with brands and companies ..."
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