Warby Parker uses augmented reality to launch virtual try-on  | consumer psychology | Scoop.it
From multichannelmerchant.com - February 16, 2019 9:19 AM

"Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let them physically sample glasses at home since its founding in 2010 ..."