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Scoop.it!
"The success claimed by one of the world's biggest football clubs since shifting its TV content onto Facebook Live not only highlights the way in which social offers greater reach than traditional channels but also the threat that OTT is set to pose to those same channels .." 
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Scoop.it!
"Want to grab short attention spans? Here are three ways to do so with distinctive images and infographics ..."
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"It is #NationalCoffeeDay, and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the ..."
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"Brand loyalty isn't about pestering through relentless customer engagement, it starts with communicating shared values ..."
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"An ad created for Hershey's, the confectionery giant, engaged viewers more than any other aired during the Summer Olympics, according to a study which tracked people's facial expressions as they watched them ..."
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"According to RetailMeNot, one in four U.S. consumers has at least one restaurant app on their phone, for various reasons — whether it be to gain loyalty points, order ahead, use digital coupons, or make mobile payments ..."
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"The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams ..."
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"Brands salivating over Snapchat as an engaging influencer marketing tool are all too often put off by costly campaigns and inconclusive results ..."
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"Delivering a differentiating customer experience pays dividends. What are some important trends? Find out here ..." Via Pantelis Chiotellis
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"In today’s diverse new world of growing consumer demands, fueled by changing demographics and the cultural shift in the market, brands have some work to do to say the least...."
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From
adage
"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."
Leona Ungerer's insight:
"How much of food marketing relies on the packaging? Frito-Lay is about to find out."
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"Both children and adults these days are getting used to being, and expecting to be, more involved,” Chief Marketing Officer Mads Nipper said in a toy-stuffed meeting room at Lego's ..."
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"Learn how to craft quality Instagram ads that will drive engagement and revenue for your organization ..."
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"Perhaps the biggest buzzword in customer relationship management is “engagement”. Engagement is a funny thing, in that it is not measured in likes, clicks, or even purchases ..."
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"Stadium attendance is down so pro sports teams are using technology to win back fans and get them in their seats ..."
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"Developing an omnichannel customer experience is challenging, but it’s where the biggest opportunities lie for retailers ..."
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"Whether you're on mobile or desktop, the data is clear: ads are way more engaging for viewers when they're inside a VR headset ..."
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"When Nestlé faced its biggest ever PR crisis in India, the recall of Maggi noodles, the company was determined not to ..."
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"Although the world faces huge challenges, ranging from ending extreme poverty to climate change, brands and marketers can make a difference by using technology, argues Keith Weed, Unilever's chief marketing and communications officer ..."
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"Discover seven tools to help you create interactive content that drives traffic and engagement ..." Via Jeff Domansky
Jeff Domansky's curator insight,
May 30, 2015 11:34 AM
HubSpot shares seven tools to help you create interactive content that drives traffic and engagement.
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"Check out four innovative and exciting ways cities are using technology to build resilience ..."
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" Brands advertising during the Super Bowl, the NFL's championship game, have a 'golden window' in which to maximise the impact of their TV spots and related social-media buzz, a study has found ..."
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"A survey rated Don't Fly as being the most impactful of the Olympic campaigns, beating heavyweights like Adidas. The commercial got a million plays in the first two weeks ..."
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"How do top beauty brands use social media? Jaylee Miguel looks at how Benefit, Avon and Chanel engage their customers ..."
Leona Ungerer's insight:
"For an industry that has been built on recommendation through word of mouth, it was relatively slow on the uptake of social media."
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