consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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McDonald’s Wants to Know Whether Its Beef Is Sustainable

McDonald’s Wants to Know Whether Its Beef Is Sustainable | consumer psychology | Scoop.it

Leona: According to its vice president of sustainability, energy is “the big kahuna,” for McDonald’s Corp., the world’s biggest restaurant chain. To cut the restaurant’s global annual energy bill (estimated at $2 billion), it is considering simple solutions, such as using more energy-efficient LED light bulbs, to complex, systemic changes, such as working with the WWF to rethink livestock-raising practices and its global food supply chain. It is suggested that consumers want to know where their food comes from and that sustainability should be considered in all business processes.

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Facebook: good for branding but bad for sales - Hindustan Times

Facebook: good for branding but bad for sales - Hindustan Times | consumer psychology | Scoop.it

"Facebook plays a powerful role in building brand awareness.It, however, appears to have little direct impact on people's buying decisions..."

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» Four disruptive changes in market research

» Four disruptive changes in market research | consumer psychology | Scoop.it

Leona: Ray Poynter suggests four disruptive changes that may take place in business and market research over the next 18 months, namely:
• Communities
• SoLoMo (Social Local Mobile)
• Automated testing

• Text analytics

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12 Most Damage-Controlling Tools to Monitor Your Brand Online

12 Most Damage-Controlling Tools to Monitor Your Brand Online | consumer psychology | Scoop.it

"Doug Rice imparts some crucial information for brands with the 12 Most Damage-Controlling Tools to Monitor Your Brand Online...

...The social web provides a platform for outbound marketing, but also serves as a platform for gathering information about what people think of a brand and enhancing  customer service by responding to customers’ concerns. Doug provides valuable suggestions for monitoring a brand online...."

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What Is an In-Depth-Interview in Market Research and What Happens When You Take Part?

What Is an In-Depth-Interview in Market Research and What Happens When You Take Part? | consumer psychology | Scoop.it

Leona: A in-depth-interview is a useful tool to explore complex or sensitive issues that cannot be investigated in focus groups or group discussions. It is often used in qualitative research. 

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Kids on retail: Thoughts from the next generation of shoppers | Shop.org Blog

Kids on retail: Thoughts from the next generation of shoppers | Shop.org Blog | consumer psychology | Scoop.it

"Shop.org asked this cast of children a handful of questions for a glimpse at how the next generation views shopping, both online and off..."



Leona Ungerer's insight:

A brief look at retail and technology through the eyes of a few children. Wonder how a cross-section of children from an emerging country would respond.

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eBook: Social Media Fundamentals For Marketers

eBook: Social Media Fundamentals For Marketers | consumer psychology | Scoop.it
With social media becoming an integral part of marketing needs of businesses and brands, objective of the book is to help marketers in coming up with better social media strategy and help them build a strong presence.


Leona:  The e-book can indeed be downloaded free of charge. 

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Big Tobacco braces for packaging ban - MarketWatch

Big Tobacco braces for packaging ban - MarketWatch | consumer psychology | Scoop.it

Leona: Premium/well-established brands rely on distinct types of packaging in their branding.  If generic packaging is enforced, consumers will not be able to distinguish among brands, and it will probably also be easier to produce counterfeit cigarettes.  

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Keeping a Close Eye on Shoppers' Retinas

Keeping a Close Eye on Shoppers' Retinas | consumer psychology | Scoop.it
Consumer-products companies are using new technology to figure out what attracts consumers' attention.


Leona: It is suggested that consumer-products companies are turning to new technology to investigate consumers' behaviour because consumers tend not be reliable sources of information about their own preferences. 

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Why Social Media Engagement is a Must for Brand Experience?

Why Social Media Engagement is a Must for Brand Experience? | consumer psychology | Scoop.it
Brand awareness is roughly described as the knowledge a person has regarding a certain trade item. Favourable brand experience leads to the fame of products and increases the chances of sale.


Leona: It is suggested that "when consumers review the products or services and view the recommendations from their trusted peers (be it social or business) they are pushed into the consideration stage".

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Heavier wine bottles appear more expensive - Telegraph

Heavier wine bottles appear more expensive - Telegraph | consumer psychology | Scoop.it

"Shoppers would be happy to pay more for a bottle of wine if it was heavier, a new study suggests..."



 

Leona Ungerer's insight:

Consumers do not always make rational decisions, and the cues that they use to form their perceptions of quality on may not be foolproof.

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The Consumer's Behaviour – The Conscious Choice And The Non ...

The Consumer's Behaviour – The Conscious Choice And The Non ... | consumer psychology | Scoop.it

"The Consumer's Behaviour – The Conscious Choice And The Non-Rational One. By Alex Chornogubsky..."



Leona Ungerer's insight:

"The comment is made, "How many young lives are tainted by this kind of unrealistic goal, I wonder…". This ties in with the post about iZikothane."

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Ad of the Day: Midttrafik

Ad of the Day: Midttrafik | consumer psychology | Scoop.it

"Riding the bus has never been cooler than in this epic transit spot from Denmark..."

Leona Ungerer's insight:

Advertising indeed can change consumers' perceptions and is often aimed at creating brand images.

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Five handy social tools you may have missed

Five handy social tools you may have missed | consumer psychology | Scoop.it

Leona: The social media landscape changes so quickly that it is nearly impossible to keep up with all the tools and platforms that are available.  A few free tools are discussed. 

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Advanced Social/Media Services: The Social Media Puzzle: Piece #1 What are your goals?

Advanced Social/Media Services: The Social Media Puzzle: Piece #1 What are your goals? | consumer psychology | Scoop.it

Leona: The first in a series of posts which will explore various hidden and puzzling aspects of social media.

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Social media's social conscience - ABC Online

Social media's social conscience - ABC Online | consumer psychology | Scoop.it

"It is often suggested that social media can be used to bully and torment others, but social media can also be used to help those in need..."

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Boomer Brain Marketing Assumptions: Think Again - Consumer Insights - Supermarket Chain |Grocery Chain | Grocery Store Chain | Supermarket News

Boomer Brain Marketing Assumptions: Think Again - Consumer Insights - Supermarket Chain |Grocery Chain | Grocery Store Chain | Supermarket News | consumer psychology | Scoop.it

Leona:  According to a report from Nielsen NeuroFocus, a company that specializes in neurological testing for consumer research, some stereotypical marketing practices aimed at men and women over the age of 60 may not be relevant anymore. 

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Consumers' expectations high for luxury brands on mobile

Consumers' expectations high for luxury brands on mobile | consumer psychology | Scoop.it

Leona:  "Affluent consumers expect the same level of service from an app as they do from an in-store experience". It would therefore be to the advantage of luxury marketers if they manage to translate the mobile touchpoint into sales.

 

It is mentioned that affluent consumers are enthusiastically using their mobile devices to research products, make purchases and connect with brands. The introduction of tablets, particularly the iPad, provides opportunities for rich-media displays, providing luxury marketers an appealing platform for showcasing their products and inviting interaction from their target market.

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The World's Best Outdoor Ads, 2011-12

The World's Best Outdoor Ads, 2011-12 | consumer psychology | Scoop.it

Leona: All the Grand Prix and gold winners in the category, Best Outdoor Ads 2011-12, from Cannes.  Enjoy. 

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Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy

Building brands in emerging markets - McKinsey Quarterly - Marketing & Sales - Strategy | consumer psychology | Scoop.it
Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration are more likely to capture the loyalty of emerging-market consumers.


Leona: An interesting article about the consumer decision journey (innovative term), which identifies four critical battlegrounds where marketers can win or lose in emerging markets. One has to register to be able to continue reading, but it makes for interesting reading. 

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Tobii and NTT DOCOMO Show Unique Eye-tracking Tablet | EON: Enhanced Online News

Tobii and NTT DOCOMO Show Unique Eye-tracking Tablet | EON: Enhanced Online News | consumer psychology | Scoop.it

"Tobii and NTT DOCOMO unveil ibeam, a concept tablet with embedded eye tracking from Tobii..."



Leona Ungerer's insight:

Useful information about eye-tracking.

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What Brands Need To Know About The 'Social Media Honeycomb'

What Brands Need To Know About The 'Social Media Honeycomb' | consumer psychology | Scoop.it

Leona: It is suggested that companies cannot completely control conversations in the social media. Consumers currently have more control than ever before, implying that companies need to be transparent. 

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Social Media Marketing Suggestions To Expand Your Internet Business – internet marketing

Social Media Marketing Suggestions To Expand Your Internet Business – internet marketing | consumer psychology | Scoop.it



Leona Ungerer's insight:

"Social media marketing suggestions that have a "customer-centric" ring to them."

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3 Digital Marketing Trends To Watch in 2012 and Beyond | Social Media Today

3 Digital Marketing Trends To Watch in 2012 and Beyond | Social Media Today | consumer psychology | Scoop.it
Chances are on any given workday, marketers take advantage of a social feature, channel, tactic, or strategy that didn’t exist 12 months ago.


Leona: Read more about the trends:

  • Companies are no longer satisfied with standard social media success metrics
  • Magnetic content allows companies to succeed in the social and digital spaces
  • 2012 will see a dramatic increase in Smartphone and tablet users, as well as an increase in online video consumption
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3rd Degree | Izikhotane - Part 2 (May 22, 2012)

"The latest 3rd Degree investigation looks at a disturbing new trend that is taking hold of young black South Africans. They spend a fortune on expensive clothing..."



 

Leona Ungerer's insight:

"Some South Africans may be aware of this trend, but people from other countries may not be aware of it yet. Societal trends such as these reflect the need for transformative consumer research, which focuses on consumers' well-being. 

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