"Chinese sportswear brand Anta is on track to overtake Adidas in market value. How did it manage to rival more renowned brands? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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Scoop.it!
"Adidas, the sportswear brand, is turning its attention to the children's market in China which it expects will be a ..." 
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Scoop.it!
"Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution ..."
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