Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by Leona Ungerer
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Chinese consumers embrace New Balance's 'Made in USA' label

Chinese consumers embrace New Balance's 'Made in USA' label | Consumer and technological trends in China | Scoop.it

"Most New Balance sneakers are made in Asia, but many consumers in China want the ones made in America. They say the quality is better. And the company's U.S. factories are happy to fill the demand ..."

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Point of view: China's running race | warc.com

Point of view: China's running race | warc.com | Consumer and technological trends in China | Scoop.it

"In mid-2014, this column talked about the troubles of China's sports brands in getting Chinese to put down their smartphones and do a bit of exercise. Whether it be ..."

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