"Airbnb is apparently 'doubling down' on China by relaunching the company with a new Chinese brand name (ài bi yíng) and increasing headcount in the country ..."
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Consumer and technological trends in China
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+4 today
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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Scoop.it!
"A great Chinese brand name should never be 'the icing on the cake', but is instead key to an international brand's Chinese success, an industry figure has cautioned ..." 
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