"Christmas isn’t officially observed in China, But millennials and Gen Zers have reinterpreted it in a Chinese way, and luxury brands should take advantage ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. What is Weibo? Launched in 2009, it is one of the popular social media platforms in China, with 650 million registered users, 129 million user..." 
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"WHY DO CHINESE PEOPLE LOVE NUTS, WALNUTS, PECAN? The Revenue in the Nuts & Seeds segment reached US$2,491m in 2018. The market is expected to grow annually by 8.1% (CAGR 2018-2021). Chinese Consumers are looking for diverse nut flavors and products ..."
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"Travel is a major factor brands must consider when marketing to the affluent Chinese consumer, but how explicit do they really need to be? ...."
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"With an average of 570 million users logging into WeChat every day, WeChat marketing offers a powerful way to connect with consumers ..."
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"The Tencent owned WeChat platform is the first step for luxury brands on the Chinese market WeChat The platform WeChat (Weixin微信in Chinese) was released in January 2011 by Tencent Holdings …"
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"Chinese brands are generally outperforming their multinational counterparts in terms of consumer preference as they’re quicker to catch up with latest media trends and bold with new marketing campaign formats, industry experts noted ..."
Caleb Chia's curator insight,
May 9, 2015 2:53 AM
The best anti-thesis to the notion that domestic Chinese brands are often shunned by Chinese citizens. Although food safety still remains a concern, the progress made by China in its domestic manufacturing in terms of product quality and improving customers' brand perceptions will go a long way in stimulating domestic consumption - a key prerequisite for China's economic rebalancing to reduce its reliance on export-driven growth.
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"Long an important target for marketers in the West, LGBT consumers often have higher disposable incomes and lead consumer trends. With public acceptance of LGBT people continuing to grow worldwide, it’s time for brands to think global when developing their marketing strategies to this community ..." Via Matt Skallerud
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"With China so central to Apple's future, the company seems to be making special effort lately to craft just the right messages for Chinese consumers ..."
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"The current smartwatch and fitness device space is stagnant. The offerings and the devices are a commoditized mess with companies competing for the same ..."
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"Pro-democracy protests in Hong Kong are not only hitting current sales of luxury brands but may require them to rethink their entire marketing approach in future ..."
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"Given complex regional taste preferences and the overall distrust in the food and beverage industry stemming from the numerous safety scandals, the marketplace in China will probably continue to be a very challenging and competitive one for years to come, writes Simon Dang from Weber Shandwick China ..." Via Thomas Faltin
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"As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies ..."
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"The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China ..."
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"What are the big differences between Japanese and Chinese luxury consumers? ..."
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"With Chinese New Year a week away, poultry-themed items are in abundance to celebrate the upcoming Year of the Rooster, but Western luxury brands hoping to tap into the annual holiday gifting bonanza need to tread carefully ..."
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"New kiosks in South Korea let Chinese tourists seamlessly exchange their spare Korean currency for WeChat mobile payment balance ..."
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"China is the driver of growth for many global luxury brands looking to woo the country's emerging upper middle class ..."
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"Does your company relish the idea of tackling overseas markets? China has more than 618 million internet-connected citizens ..."
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"Your objective is the growth and the development of your sales in China? Digital marketing can help you to achieve this goal. Here are five of digital marketing strategies you must know as a marketer in China ..."
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"Western brands are learning a hard lesson as they dip their toes into Chinese e-commerce: There’s no shortcut into China ..."
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"The 4Ps of marketing are an outmoded concept in today's digital world, but a radical revision by an industry figure argues that marketers should instead be thinking of the 7Ps ..."
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"With our attention turning away from the traditional advertising domains of TV and print and towards our electronic devices, how can the marketing industry keep up? ..."
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"Facebook may be banned in China, but social media is huge in the country, and marketers know it. The vast majority of them use social media in at least some of their marketing efforts, research shows ..."
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