Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
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Adidas knocks Under Armour again with this inspirational 'one in a billion' ad for China

Adidas knocks Under Armour again with this inspirational 'one in a billion' ad for China | Consumer and technological trends in China | Scoop.it

"Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things.  Advertisers, in turn, have often approached the world's second largest economy with caution ..."

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Adidas targets China's children

Adidas targets China's children | Consumer and technological trends in China | Scoop.it

"Adidas, the sportswear brand, is turning its attention to the children's market in China which it expects will be a ..."

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