"We look at how accommodation providers can help their guests to feel more at ease when making a booking before they arrive, and during their stays ..."
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The post again relates to some of the risks that tourists experience/perceive. See the explanation of the six types of risk that tourists often face under 5.3.2: High levels of insecurity Iinked to intangibility.
The post elaborates on how accommodation providers can reduce some of the risks that travelers perceive/reduce their possible anxieties. This is an excellent strategy to ensure that one's customers may experience some peace of mind, for instance, by pre-empting their information needs.
The post also relates to section 5.3: Complexities in tourism decision-making, especially 5.3.6: A high level of information search may be necessary. By providing information in advance, accommodation providers may contribute to simplifying tourists' decision-making.
Finally, wellness tourism is mentioned, which refers to an emerging market, or trends in the tourism industry (see, for instance, 2.2: Challenges and opportunities in emerging markets).
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