As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting that goal.
For example, you might decide to run a campaign sharing some of your best performing gated content on Twitter to generate more leads through that channel. That campaign is part of your strategy to generate more leads.It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy -- it’s still a tactic that sits alongside other campaigns to form your strategy.
Now we’ve got to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy....
Via Jeff Domansky
Tactics do not a strategy make. Learn how to harness the power of a digital strategy, along with helpful tactics and tips for getting started with your online growth from this HubSpot checklist.