These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.
Via janlgordon
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janlgordon's comment,
February 27, 2013 6:19 PM
Thank you Stephen Dale, adding context through narrative is a skill all by itself. Thanks for your comment....
William J. Ryan's curator insight,
March 4, 2013 8:35 AM
Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?
Irina Radchenko's curator insight,
August 13, 2013 7:32 AM
Today’s connected consumer has access to an insane amount of information, all at their fingertips, thanks to the ubiquity of smartphone access to the web.
From checking restaurant reviews and stock prices, to taking pictures of a new pair of jeans and asking the opinion of friends on Facebook, today’s consumer is no longer restricted to choosing a brand through a push marketing approach. |
Content Carnivores's curator insight,
July 25, 2013 9:34 AM
Add this to advances in context and authorship and the fun has already started.
Bart van Maanen's curator insight,
August 3, 2013 8:48 AM
Zoekmachines - en Google - voorop gaan de context van zoektermen steeds beter begrijpen, zodat gebruikers betere en op hun situatie (plek, voorkeuren) toegespitste resultaten krijgen. Omdat het daarbij om de zogeheten 'big data' draait, is onder meer het gebruik van Google+ belangrijk voor Google.
Kort gezegd gaat het betekenen dat zoekwoord 'pizza' niet leidt naar allerhande recepten websites, maar naar de Italiaan om de hoek.
janlgordon's curator insight,
January 26, 2013 3:46 PM
This article and infographic is based on research from Accenture - They have found striking differences between fast and slow-growing companies. Whether you're a global business or a national brand, there is something in here for everyone. Please CLICK ON THIS LINK TO GO TO ARTICLE: bit.ly/WsB6Vw Here is what the report covers:
**Draws on research from four sources: **a global consumer behavior survey (10,000 online consumers), a **global executive survey (600 business executives), **industry-growth leader analysis of the world's top 3,000 listed companies by market capitalization and macroeconomic analysis with Oxford Economics. Here are a few highlights that caught my attention: **See opportunity in consumer behavior change **Consumer behavior-driven markets are expected to grow at three and a half times the rate of emerging economies and times the rate of developed economies between now and 2016 **One of the key insights that Accenture brings as a result of some of its latest research is, **you have to look beyond the ‘who’ and the ‘where’ of what is
Selected by Jan Gordon covering "Curation, Social Business and Beyond" Read article and see infograph [bit.ly/WsB6Vwhic]
Stephane Bilodeau's curator insight,
January 27, 2013 8:54 AM
Accenture research shows that global businesses that capitalize on consumer behavior changes can achieve greater growth.
A growing opportunity By aggregating estimates of market size for industries and sectors associated with behavior change, the research indicates a growth opportunity of US$2.4 trillion over the four-year period from 2012 to 2016. |
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.
What talents in digital marketing companies will look for in 2014