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Did you know that most of a small business's revenue doesn't come from new leads, but from repeat customers now? A study by BIAKelsey, 61% of mom-and-pop businesses report that the majority of their revenue is now from a handful of repeat customers. Small businesses everywhere are struggling and need immediate marketing help to survive. So, the fastest in way in 2023 to help them is by focusing on making money from their current customers via loyalty programs and gift cards. 84% of consumers say they’re more likely to stick with a brand that offers a loyalty program. 62% of consumers spend more money with brand after signing up for a loyalty program.
