Marketing Scoops: Budgeting Is Officially a Flex | Online Marketing Tools | Scoop.it

Great news for anyone who has ever sat nervously at a group dinner scanning the menu for the cheapest option (soup — it’s always soup!) and praying no one wants to split the bill: Quiet frugality is over and “loud budgeting” is in. The phrase — which means exactly what it sounds like — was coined by TikToker Lukas Battle in December. “Loud budgeting is a new concept I’m introducing for 2024,” he announced in a video that now has more than 1.5 million views. “It’s not ‘I don’t have enough.’ It’s ‘I don’t want to spend.’”