Social Media Classroom

This is a primer on how to use online resources for geography students so they can learn more about the world by participating in global conversations (not just hearing about them).

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...

Via Martin Gysler

Wondering how you are going to keep up with a large twitter conversation?  Try this Twitterwall called Monitter.  Many tweets fit on one page, pictures and names are large so you can identify the contributors.  The multiple columns like Tweetdeck is smooth, making this quite functional to follow several 'backchannel' conversations.   Displayed is http://www.visibletweets.com which prettier, but less functional for a high volume conversation (good for a guided discussion, with one tweet at a time).