Ukr-Content-Curator

Content curation can be a socially valuable as well as an economically sustainable, if not altogether profitable, activity.
When making a choice, choosing a solution, a product or a tool, if there are too many available choices, we find it hard to select.
On the other hand, when there are few, selected options, and there’s someone expert who we trust that explains their value to us, we are instead much more inclined to pick one.
In a system where there are huge quantities of apparently alternative options, there is always the opportunity to organize, pick and select groups of items based on specific needs, requirements, objectives, costs as well as on many other variables.

Imagine if an art museum contained every single painting created over a hundred-year period. It wouldn’t be much fun to visit, right? Hundreds of thousands of images, of wildly varying quality, without organization or context? It would be like a Google image search crossed with a garage sale.

Content curation is what turns a warehouse full of art and artifacts into a museum. A good curator sifts through the content to find pieces that are valuable for an intended audience. Their job is to direct attention to worthy content—and in doing so, make the museum a worthwhile place to visit.

Your blog readers and social media followers are drowning in content. You can be the content curator that helps direct their attention to what is most helpful, educational, or entertaining. Content curation, as part of your editorial strategy, can help make your blog a more valuable destination for your readers.

But the benefits go both ways; as you help your readers find great content, you’re helping your organization, too. Here are just a few ways curated content can help advance your marketing goals, and some of our favorite curating tools.