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When James Thompson started his job as Diageo CMO, he tallied the number of presentation slides he was exposed to in his first two months of meetings. The final count — more than 12,000.
I read in AdAge that he started a PowerPoint ban in some Diageo meetings to “just talk to me please” and help convey that the team doesn’t have to be “totally buttoned-up all the time.”
“It stops conversation. It makes people feel secure the’ve communicated what they wanted to. But, in fact, it doesn’t move anything on … We just want people to be at their best, and that is usually when they are able to think and respond and build rather than sell.”
Marketers as a general rule suffer from PowerPoint-itis. We tend to use presentation slides as a crutch. As soon as we have a marketing idea, we rush to create a lengthy PowerPoint or Keynote or Prezi about it. Rarely do we have a meeting without a slide deck. As a result, business conversations turn into dueling sales pitches.
Of course, PowerPoint-itis is not the fault of the tool. It’s how we habitually use presentation software in a way that gets in the way of communicating ideas....
Via Jeff Domansky
It's not the PowerPoint, it's the person using, or misusing it. Ban the blah, blah, blah.