"With AI tools becoming more accessible, every industry is coming to terms with the new reality. How does the content creator space fit into that story? ..."
Via Leona Ungerer
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Education 2.0 & 3.0
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“A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” — Steve Jobs Stories connect people and help them to remember! And you know what? We have enough dots (33 dots) to connect with you to solve your content needs! Let’s drive to the story of Muskly! How was the Name ‘Muskly’ actually formed? You might have to know the meaning of MUSK! It means something like a smell, broadly meaning- An odorous glandular secretion from the male musk deer; used as a perfume fixative. Well, this meaning comes from the dictionary but from real-life practice, it had a naming story! It was 2012! We had a blog named SocialMusk.com (SocialMusk was a blogging platform regarding all the social networking sites around the web. We know how to use Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google Plus+ etc. who are in a top but what about the others?). Musk was used here just to express the virtual smells of networking over the online social media community. This was the beginning! But in 2013? But after blogging for 1 year we lost our concentration because there were no goals and no mission though! This is why we didn’t renew our blog and someone else re-registered that domain and hosting too into his own name (Because that site was hosted in his hosting company). In 2014? That incident made us mad and helped us to form another online identity: SocialMusker (Personal Brand of Md. Nazrul Islam, Founder & CEO of Muskly) In 2015? Apptertainer was a fusion word which means App+Entertainer; behind... Continue Reading Via SocialMusker, TheTechNews 
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When it comes to the ‘Create’ part of the 7 Cs of Learning Design most course creators will create original content for the core of their course. However, it can be beneficial to incorporate ready made content from other sources rather than constantly reinventing the wheel. Via Elizabeth E Charles
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In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
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When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
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The secret of effective content marketing? Always Be Creating it! Here are 26 ways to increase output of quality content by leveraging what you already do. Via Creativity For Life, Lynnette Van Dyke, THE OFFICIAL ANDREASCY, Donna Murdoch
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Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
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Stop hiring marketers based on credentials and start hiring based on next-generation talent.
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These days, creating online content and gaining results can get pretty overwhelming. There are countless vehicles to use, plenty of social media sites to distribute on, and more than enough platforms. Here's a compilation of infographics out there to help with content creation efforts and maximize results... Via Lauren Moss
Mr Tozzo's curator insight,
August 18, 2014 9:49 AM
The Best Infographics to Help You Create Content 
One Marketeer's curator insight,
October 6, 2014 6:31 AM
I really like this Infographic, I must follow this advice as soon as I have time! HAVE A WONDERFUL AND ENERGETIC MONDAY! #blogging #contentdistribution #lay-out #blogstructure #learning
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Digest... Game theory is the study of interdependent rational choice, not independent. More simply put, it is people making strategic decisions based on how they think someone in the group will respond to their decision. Game theory is about choices and outcomes, and can be illustrated in two ways.
Think about approaching your content marketing with a bit of game theory. If the game is between you and others creating similar content, you attempt to understand the moves of your competitors and make decisions based on what you think they will do. You want to minimize your own losses. You think several moves ahead.
You could apply game theory to your next content planning meeting. You could debate a long time on whether idea A is better than idea B, which is usually futile; both likely have merit, they are merely different decisions that will lead down a different path. The question isn’t which idea is best, but rather which path is the best. Turning the debate into whether idea A or idea B is the better path in the game can be more effective and lest caustic to those whose ideas are rejected.
How can you use gamification with your content marketing? The possibilities are wide open, but here are a few ideas to get the wheels turning: -- > Create achievement levels. Create an online course, and track their progress through levels all the way up to “graduation.” -- > Introduce scoring. Reward those who comment the most on your blog (or share your content the most on social media). -- > Suggest skill level. For membership sites, allow them to unlock new content and features as they consume your content. The more they read and share, the more is made available to them. -- > Create a game in your content. Whether you write a blog post where you let people choose the ending
If you have gamification in place, game theory may more easily come into play for your audience. There is clear competition. They are competing against the others, and are making decisions to come out ahead.
__________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). Via Marteq
Marteq's curator insight,
June 23, 2014 7:34 AM
A very well researched article that ties together content marketing development with game theory, and game theory with gamification. Moral of the story: game theory, when properly used as the underlying foundation to communications, brings a completely different level of sophistication and separates you from the flotsam and jetsam.
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Moses B. Tambason's curator insight,
November 15, 2013 10:21 PM
Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ; 
Gianfranco Marini's curator insight,
November 17, 2013 1:21 PM
Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.
Utili per la content curation e per realizzare presentazioni.
Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare. |
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"AI’s ability to match content’s tone and style can be a good thing for content marketers.– Content Marketing Institute..." Via Leona Ungerer
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Start writing, no matter what. The water does not flow until the faucet is turned on.” Via Elizabeth E Charles
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There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
malek's curator insight,
April 30, 2015 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
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On-Demand Webinar: http://prn.to/1xvWtZ9
Ken Dickens's curator insight,
January 7, 2015 1:47 PM
Bottom line, add video and visuals to your PR messages and get a ton more exposure. Nice survey and stats included here. Self-serving for PR newswire of course, but, it tells the story. Get it? - Ken
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The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
corneja's curator insight,
November 17, 2014 6:52 PM
"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.
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If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include. Via Jessica Kelly
Bart van Maanen's curator insight,
October 30, 2014 9:49 AM
Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt. 
LaraBadioli's curator insight,
October 30, 2014 10:24 AM
Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti. 
Freeman P Quinn's curator insight,
November 3, 2014 10:24 AM
Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.
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Marvel´s Secret Formula: Storytelling For Businesses. intelligenthq Lately, storytelling has been increasingly praised as the most important tool to be use
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Here are the 50 must-have tools for all bloggers. Let this blogging tools and resources HELP YOU run an effective blog.
Aitana García Uriarte's curator insight,
July 7, 2014 7:13 AM
50 herramientas para mejorar tu blog. Muchas de ellas ya conocidas, otras igual de imprescindibles! 
Chaz's curator insight,
July 7, 2014 8:10 AM
Bloggers may want to try out some of these nifty tools.
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Social Media Marketing Podcast 69, in this episode Gary Vaynerchuk Gary shares why storytelling is important for your business.
malek's curator insight,
December 3, 2013 10:46 AM
Interesting review from Karen Dietz. We all like to share human experience in storytelling |
