Education 2.0 & 3.0
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Education 2.0 & 3.0
All about learning and technology
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Slideshows are "native digital storytelling"?? Here's what I think of that!

Slideshows are "native digital storytelling"?? Here's what I think of that! | Education 2.0 & 3.0 | Scoop.it
Last Friday, Business Insider’s Nicholas Carlson published a 75-page slideshow about his recent business class flight from New York to Beijing. The slideshow, which consists entirely of blurry phot...
Brad Tollefson's curator insight, December 1, 2013 4:02 PM

These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions...When is a slide an innovation, and when is it merely the box that Disneyland came in?

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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Education 2.0 & 3.0 | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.
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